In the era of the knowledge-based economy and intensifying organizational competition, innovative human capital is recognized as one of the most important sources of competitive advantage. To ensure survival and sustainable growth, organizations are increasingly required to attract, develop, and retain the competencies and talents of creative and innovative employees. In this context, modern leadership styles, particularly managerial coaching, have emerged as effective approaches to human capital development. Managerial coaching goes beyond traditional supervision and control by emphasizing employee empowerment, continuous learning, and personal and professional development. This approach can play a key role in talent retention, reducing employee turnover, and strengthening innovative competencies. Accordingly, the present study aims to examine the impact of managers’ coaching strategies on the retention of competencies and talents among innovative employees. The statistical population of this study consisted of employees at the central headquarters of Iran Insurance Company, and the sample size was determined to be 226 participants. Data were collected using a questionnaire, and the data were analyzed using SPSS software, version 24. The research questions and hypotheses focused on examining the effects of variables such as active listening and asking questions on employee innovation, considering the role of competency retention. All research hypotheses were supported, and the findings were consistent with those of previous studies.