https://www.jpishraft.com/ Progress and Excellence Research en daily 1 Thu, 22 May 2025 00:00:00 +0330 Thu, 22 May 2025 00:00:00 +0330 https://www.jpishraft.com/article_220966.html The present study was conducted with the aim of investigating the coordination of store scent with the mental image of the brand on consumer reactions. This study is an applied study with a descriptive-survey method. The statistical population of this study consists of all customers of luxury restaurants in Tehran (including Khayyam Five-Star International Restaurant Garden, Anar, Deljin, Hills, Nakaya, and Tehran Nights). The sample size is estimated using the available random sampling method and the Cochran formula, which, considering the large number of these people, is estimated to be 384 people. A questionnaire was used in this study to collect data. The content validity of the questionnaire was approved by professors and experts. Convergent validity was also calculated and confirmed. In this study, Cronbach's alpha method was also used and confirmed to determine the reliability of the test. Descriptive and inferential statistical methods (structural equation modeling) were used to analyze the data. The findings indicate that all research hypotheses have been confirmed. In other words, the fit of scent with brand image has a significant positive effect on emotional arousal, perceived atmosphere, perceived pleasure, attitude towards the environment, and customer spending. https://www.jpishraft.com/article_220967.html The success of service organizations in line with market-oriented activities requires that employee commitment be guaranteed, and one way to achieve such commitment is to implement internal marketing programs. Given the importance of internal marketing and market orientation, the present study attempts to examine the relationship between the two variables with regard to the mediating role of commitment and organizational citizenship behavior. To answer the question of how much factors such as internal marketing, organizational commitment, and organizational citizenship behavior affect the success of market orientation, 118 employees of the Alborz Province Cooperative Development Bank were also selected as a statistical sample. The face and content validity of the questionnaire was confirmed using the expert opinions of professors, and the reliability of the questionnaire was also confirmed using the Cronbach's alpha calculation method. The data collected were analyzed using two software programs, SPSS19 and Lisrel 8. The results of this analysis also indicated a positive and direct relationship between internal marketing and commitment and citizenship behavior, and commitment and citizenship behavior with market orientation. Also, the relationship between internal marketing and market orientation - commitment and citizenship behavior - and the mediating role of the variable commitment and citizenship behavior in the relationship between internal marketing and market orientation were not confirmed. https://www.jpishraft.com/article_220969.html Providing a service or product to other businesses or organizations is considered b2b marketing. In this case, b2b marketing tactics will be needed to attract customers. On the other hand, the banking industry is one of the most important and prominent industries in the world. Today, banks in developed countries act as a facilitator, professional consultant, and expert in increasing the financial resources of companies and collecting and exchanging necessary information for their customers. In modern banking, there are several components that affect the process of mobilizing the financial resources of banks and financial institutions. The aim of the present study is to examine the role of b2b marketing and organizational citizens hip behavior on the participation of private banks in Semnan province. According to the fin dings of the study, it can be said that b2b marketing and organizational citizenship behavior have a significant relationship with the participation of private banks. https://www.jpishraft.com/article_225028.html The Purpose of this Research is to Investigate the Impact of Social Media Marketing on Brand Attitude and Market Performance. The Research Method is Descriptive and Correlational . The Statistical Population of this Research Includes Managers and Experts of New Businesses who are Founders of Companies or Entrepreneurs. Simple Random Sampling Method and the Sample Size is Estimated to be 80 People Using Morgan's Table . The Data Collection Tool is a Researcher -Made Questionnaire Whose Validity has Been Confirmed by Professors and its Reliability has Been Measured by Measuring Cronbach's Alpha Coefficient .Descriptive and Inferential Statistical Methods have Been Used to Analyze the Data Obtained from the Collected Questionnaires . The Research Findings Indicate that Social Media Marketing has a Positive and Significant Relationship with Brand Attitude and Market Performance ; In this Sense , Social Media Marketing Actions can Lead to the Promotion of Brand Attitude and Market Performance . https://www.jpishraft.com/article_225388.html The aim of this research is to present a model of organizational effectiveness structure under conditions of certainty to reduce administrative corruption in oil organizations, and it subsequently seeks to provide appropriate solutions for reducing administrative corruption in these organizations. This study examines the question of whether formality, complexity, and concentration impact the level of administrative corruption.After reviewing existing research on corruption and organizational structure both domestically and internationally, the factors influencing administrative corruption have been identified and categorized into seven conceptual groups. The next stage involved assessing structural factors affecting organizational structure through survey research. The statistical population for this study consists of employees from oil organizations across the country. The sampling method is simple random sampling, and the sample size is 246 employees.The findings indicate that high levels of formality, vertical complexity, excessive concentration, and an unstable external environment contribute to the emergence of administrative corruption. Additionally, effective use of modern technology, a strong organizational culture, and attention to human resources play significant roles in reducing corruption among employees in oil organizationsThe aim of this research is to present a model of organizational effectiveness structure under conditions of certainty to reduce administrative corruption in oil organizations, and it subsequently seeks to provide appropriate solutions for reducing administrative corruption in these organizations. This study examines the question of whether formality, complexity, and concentration impaThe aim of this research is to present a model of organizational effectiveness structure under conditions of certainty to reduce administrative complexity https://www.jpishraft.com/article_225389.html The Purpose of This Research is to Investigate the Role of Cost Management Indicators of Companies on the Quality of Financial Information. The Present Study is a Descriptive-Survey and The Statistical Population of the Present Study Includes Experts and Financial Managers of Private Companies in Tehran, and the Sample Size is Estimated to be 140 People Using the Karjesi-Morgan Table.In Order to Collect Data in This Research, a Researcher-Made Questionnaire on a 5-Point Likert Scale Was Used. The Validity of the Questionnaire has Been Confirmed by Professors and Experts, and its Reliability has Been Found to be Above 0.7 for all Variables by Measuring Cronbach's Alpha Coefficient. In Order to Achieve the Objectives of the Research and Answer its Questions, both Descriptive Statistics and Inferential Statistics have Been Used Using Spss23 and Smart PLS3 Software. The Research Results Indicate that Cost Management of Companies has a Significant Effect on the Quality of Financial Information. Also, Management of Fixed Costs, Management of Variable Costs and Management of Semi-Variable Costs have a Significant Impact on the Quality of Financial Information. https://www.jpishraft.com/article_225390.html The Purpose of this Research is to Design a Model of Sustainable Human Resources Management in Line With the Excellence of the Organization. This Research is Descriptive-Survey. The Statistical Population of this Research Consists of All Human Resource Managers of Knowledge-Based Organizations (134 people). Using Cochran's Formula, the Sample Size Should be Considered Equal to 100 People, but Only 80 Questionnaires Were Returned. Data Collection has Been Done Through a questionnaire, the validity of which has been confirmed by the review of relevant experts and Professors, and the Reliability of the Data has Been Confirmed Using the Cronbach's Alpha Method.In Order to Achieve the Objectives of the Research and Answer its Questions, Both Descriptive Statistics and Inferential Statistics Have Been Used Using Spss and Smart PLS Software. The Results of the Research Show That Sustainable Human Resource Management has a Significant Impact on Organizational Excellence. Also, Supporting Sustainability, Implementing Sustainability, and Evaluating Sustainability Have a Significant Impact on the Organization's Excellence. https://www.jpishraft.com/article_225394.html Relational Marketing The Purpose of this Type of Marketing is Often to Create, Maintain, Strengthen and Commercialize Relationships With Customers in Such a Way that the Goals of the Involved Parties are Achieved. This is Done by Mutual Exchange and Fulfillment of Promises. Relationship Marketing Includes All the Tools Needed to Inform Customers About Different Offers and New Brand Options. Also, by Receiving Referrals From Current Customers, it Creates Strong Relationships With Customers and Does not Only Include Strategies to Increase the Number of Consumers, but Goes Beyond these.The Current Research Was Conducted with the Aim of Investigating the Effect of Relational Marketing Skills on Customer Trust With the Mediating Role of Internal Marketing in the Persian Gulf Petrochemical Industries Company. The Current Research Method is Regression-Correlation Type. For this Purpose, a Questionnaire with 29 Questions has Been Designed. The Results of Data Analysis Using SPSS Software Indicate the Positive Effects of Relational Marketing Dimensions on the RateIt is the Trust of Customers and Finally, the Use of Relational Marketing Dimensions (Trust, Commitment, Communication, Shared Value, Mutual Relations) is Suggested to Build Trust in Customers for Persian Gulf Petrochemical Industries Company. https://www.jpishraft.com/article_225395.html The Purpose of this Research is to Investigate the Effect of Customers' Specific Value Drivers on Purchase Intention and Behavior with B2B Marketing Techniques. The Current Research is Descriptive-Survey in Terms of Practical Purpose and in Terms of Research Method. The Statistical Population of the Research Consists of Consumers and Customers of Chain Stores in Sari City. The Sample Size was Obtained Using Cochran's Formula. Based on this and Considering the Confidence Level of 95% and the Error Level of 0.1, the Sample Size was Estimated to be 289 People and 266 Questionnaires were Collected. In Order to Collect Data, a Researcher-Made Questionnaire was uUsed, the validity of the Instrument was Confirmed by the Professors and the Reliability of the Instrument was Confirmed by Measuring Cronbach's Alpha Coefficient. In Order to Analyze the Data, Descriptive Statistics and Inferential Statistics are Used Using SPSS Software.. The Results of the Research Indicate that the Drivers of Using New Technologies and Improving Customer Awareness with a Significant level (0.001) have an Impact on Customers' Purchase Intentions. While Other Hypotheses have not Been Confirmed. https://www.jpishraft.com/article_225396.html Rural tourism can play a major role in empowering local people and developing human resources, diversifying the economy and its growth, creating job opportunities, solving the problem of unemployment, improving living standards by providing social services and bridging the gap between urban and rural areas in various fields, and reducing rural migration to metropolitan cities. The purpose of the present study is to evaluate the impact of sustainable tourism on the economic development of rural areas. Increasing the level of social awareness and creating extensive relationships between the host and guest communities will prevent unnecessary migration and sustainable development. The research method of this study is scientific. Data collection is descriptive. This study answers the question of how much the village as a tourism destination affects the economic development of local communities. Library and field methods were used to collect information in the studied village. The questionnaire was distributed to about one hundred residents of the studied village. Based on the research findings, we can create new tourist attractions such as a cycling track and an air sports site, which are part of the village's potential. The conclusion of the present study showed that by creating tourist attractions, more investors will be eager to invest in these fields, which will lead to the arrival of more tourists to the village, and as a result of the arrival of tourists, local businesses such as restaurants, accommodations, agriculture, etc. will develop. https://www.jpishraft.com/article_225397.html The first and most important principle of marketing is to focus on the needs and desires of customers, because without it, companies will not be able to survive in today's competitive environment. With the increasing development of information and communication technology, it has created widespread effects on business processes, and the Internet, as the most effective platform for a new marketing strategy with global coverage, has enabled digital businesses to reach international markets. However, many digital businesses do not have the necessary knowledge about how to use various methods of a new marketing strategy and its effects on domestic and export markets. One of the best strategies that is currently being used to progress in various fields of work is the new marketing strategy method. The present study aims to examine the upcoming opportunities for new marketing strategies in digital businesses. The statistical population of this study consisted of managers and senior experts of companies active in the country's food industry, of which 70 people were selected as a statistical sample. A researcher-made questionnaire was used to test the hypotheses and achieve the above-mentioned objectives, and the results showed that marketing trends and new marketing experiences have a positive effect on the digital business of the companies under study. Also, marketing trends, new marketing experiences, and new marketing strategies have a positive effect on the digital business of the selected companies. https://www.jpishraft.com/article_225399.html The aim of the present study is to investigate the effect of management accounting on cost optimization and increasing organizational productivity. In terms of applied purpose, it is descriptive, survey type and correlation type. The statistical population includes all managers of new organizations, and the sample size is estimated to be 92 people using the Krejci-Morgan table. A researcher-made questionnaire was used to collect data in this study. The validity of the questionnaire was approved by professors and experts, and its reliability was obtained above 0.7 for all variables using Cronbach's alpha coefficient measurement. Descriptive statistical methods (frequency, percentage, mean, standard deviation) and inferential statistical tests were used to analyze the information. The research findings indicate that management accounting and its components (identification and collection of data, selection and selection of data, data analysis) have a positive and significant relationship with cost optimization and increasing organizational productivity.The research findings indicate that management accounting and its components (identification and collection of data, selection and selection of data, data analysis) have a positive and significant relationship with cost optimization and increasing organizational productivity. https://www.jpishraft.com/article_225401.html Banking is one of the most complex industries in the world and is a major contributor to a country’s wealth through its financial services. Today, banks offer a wide range of products and services ranging from simple checking accounts, retirement plans, mutual funds, mortgages, consumer loans, and many other services. As the most important and primary money market in the Iranian economy, banks are responsible for managing and providing liquidity and directing the capital and savings of the community towards productive activities and profitable economic investments. In fact, banks have served as a channel for transferring money between investors and entrepreneurs over time. The purpose of this study is to examine the liquidity crisis, the relationship between loans, and the financial structure of banks listed on the Tehran Stock Exchange. In line with this goal, 17 banks were selected from the statistical population for which the required information for the 4-year period under study (2012-2015) was available, and the research hypotheses were tested using multiple linear regression using the panel data method and EViews 7 software. The significance of the patterns was tested using t and F statistics. The results obtained show that there is a negative and significant relationship between the liquidity crisis and long-term and short-term debts and the financial structure of banks listed on the stock exchange. https://www.jpishraft.com/article_225403.html The aim of this study is to analyze the impact of financial statement quality on the financial management performance of companies. The research method is descriptive-correlational and the statistical population consists of employees of the financial department of government organizations in Isfahan, of whom 180 people were randomly selected as a sample. In order to collect the required information, a researcher-made questionnaire based on a 5-point Likert scale was used. The validity of the questionnaire was confirmed by professors and Cronbach's alpha method was used to measure the reliability of the instrument. In order to analyze the data in this study, descriptive statistics (frequency, mean, standard deviation) and inferential statistics (Pearson's correlation coefficient and multivariate regression) were used using SPSS software. The results of the study indicate that the quality indicators of financial statements (information accuracy, information transparency, information comparability, information comprehensiveness) have a positive and significant effect on the financial management performance of companies. Keywords: Financial statement quality, financial management performance, information accuracy, information transparency, information comparability, information comprehensiveness. https://www.jpishraft.com/article_225406.html The present research aims to investigate the impact of management accounting on increasing organizational productivity and effectiveness. It is applied in purpose, descriptive in method, and correlational in type. The statistical population of this study consists of managers and senior experts from private organizations in Tehran. Using Cochran's formula, the sample size was determined to be 164 individuals. The sampling method employed is random sampling. To collect data in this research, a researcher-made questionnaire was used. The validity of the questionnaire was confirmed by scholars and experts, and its reliability, measured by Cronbach's alpha, was above 0.7 for all variables. For data analysis, both descriptive statistics and inferential statistical tests were utilized. The findings of the study indicate that management accounting and its components (data identification and collection, data selection, and data analysis) have a positive and significant relationship with organizational effectiveness and increased productivity.significant effectiveness and increased productivity. https://www.jpishraft.com/article_225408.html In times of economic recession, various industries face numerous challenges. The petrochemical industry, as one of the most important economic sectors of the country, is no exception to this rule. During this period, the decline in demand and pressure on profit margins create specific issues and obstacles for the industry's activists. The success of petrochemical businesses in maintaining and developing sales and marketing of their products depends on several factors, one of the most important of which is the emotional intelligence abilities of employees. This study aims to investigate the role of emotional intelligence on sales and marketing during the economic recession in the petrochemical industry of Tehran. In terms of data collection method, this research is descriptive-survey and is conducted in a correlational manner. The statistical population of this study is employees of the petrochemical industry of Tehran, and due to the unlimited size of the population, the Cochran formula was used to determine the sample size and 168 people were selected as the sample. The data collection tool is a questionnaire, and Cronbach's alpha coefficient is used to measure the reliability of the questionnaire. In the statistical analysis section, SPSS and Smart PLS software will be used. In this study, causal analysis and structural equation modeling methods are used to test the hypotheses. The results of this study show that the dimensions of emotional intelligence (self-awareness, self-management, social awareness, and relationship management) significantly affect sales and marketing in this industry. https://www.jpishraft.com/article_225412.html The aim of the present research is to examine the relationship between financial crises and organizational silence in financial and credit institutions. This study is descriptive-survey in nature, and the statistical population consists of managers and financial experts from banks in Isfahan, with a sample size estimated at 140 individuals using the Krejcie-Morgan table. To collect data, a researcher-made questionnaire was utilized. The validity of the questionnaire was confirmed by professors, and the reliability of the instrument was measured using Cronbach's alpha, yielding a score above 0.7 for all variables. Data analysis was conducted using descriptive and inferential statistics, employing SPSS 23 and Smart PLS 3 software. The results indicate that financial crises have a significant impact on organizational silence in financial and credit institutions. Additionally, conditions of uncertainty, rising interest rates, and balance sheet deterioration significantly affect organizational silence in these institutions.The validity of the questionnaire was confirmed by professors, and the reliability of the instrument was measured using Cronbach's alpha, yielding a score above 0.7 for all variables. Data analysis was conducted using descriptive and inferential statistics, employing SPSS 23 and Smart PLS 3 software. The results indicate that financial crises have a significant impact on organizational silence in financial and credit institutions. Additionally, conditions of uncertainty, rising interest rates, and balance sheet deterioration significantly affect organizational silence in these institutions.The validity of the questionnaire was confirmed by professors, and the reliability of the instrument was measured using Cronbach's alpha, yielding a score above 0.7 .. https://www.jpishraft.com/article_225414.html The aim of this research is to examine the impact of managers' financial intelligence on the profitability of food industry companies listed on the stock exchange. This study is applied in nature and was conducted using a descriptive-survey method. The statistical population consists of 55 managers from food industry companies listed on the stock exchange. Due to the limited size of the statistical population, the entire population was considered as the sample, meaning all individuals were selected as the sample size (a convenience sample). A questionnaire was used to collect the research data. The validity of the questionnaire was confirmed by experts, and the reliability of the tool was verified through Cronbach's alpha measurement. Data analysis was performed using descriptive statistical methods and inferential statistical methods. The results indicate that the processes of data identification, data classification, data analysis, as well as data refinement and decision-making have a positive and significant impact on the profitability of food industry companies listed on the stock exchange. Among the processes affecting the profitability of the studied companies, data classification had the greatest impact, while data refinement and decision-making had the least impact.ement. Data analysis was performed using descriptive statistical methods and inferential statistical methods. The results indicate that the processes of data identification, data classification, data analysis, as well as data refinement and decision-making have a positive and significant impact on the profitability of food industry companies listed on the stock exchange. Among the processes affecting the profitability of the studied . https://www.jpishraft.com/article_226747.html In recent years, the rapid growth of new technologies, especially artificial intelligence, has created new opportunities in various fields, particularly in the manufacturing industry. This research aims to provide a systematic analysis of how to integrate and embed artificial intelligence into manufacturing processes, focusing on assessing the role of this technology in transforming the industry and enhancing factory performance. Artificial intelligence has unique capabilities in analyzing big data, predicting malfunctions, optimizing resource management, increasing quality control accuracy, designing new products, and improving productivity. Integrating AI with various manufacturing subsystems through advanced software and hardware tools can lead to information coherence, reduced errors, improved response times, and enhanced intelligent decision-making in complex environments. However, this path faces challenges such as the need for technological infrastructure, coordination between incompatible systems, high initial costs, the need for training specialized human resources, and security and cultural considerations. In this research, in addition to outlining the main advantages of AI integration in manufacturing, solutions are proposed to overcome challenges, such as utilizing open standards, adopting lightweight models and SaaS, and gradually developing AI models on cloud platforms. The results indicate that integrating artificial intelligence is not only a significant step towards digital transformation but also an essential necessity for competitiveness, innovation, and sustainable development in the manufacturing industry.The results indicate that integrating artificialThe results indicate that integrating artificial intelligence is not only a significant step towards digital transformation but also an essential necessity for competitiveness, innovation, and sustainable development in the manufacturing industry. https://www.jpishraft.com/article_226748.html The glass ceiling is a set of negative attitudes and prejudices that prevent women (and other minority groups) from rising above a certain level in the organizational hierarchy. Considering the importance of the presence of qualified women in management positions, the large gap from the envisioned vision of 30% of women in management positions in education and training, and the promotion of social justice at the community level, the drivers of the creation of the glass ceiling for women in education and training have been identified and prioritized. The statistical population of this study consists of female human resources experts in education and training in Fars; ten of whom were selected through a purposeful judgment method. In order to collect the required data, a literature review (to identify indicators), a 17-question researcher-made questionnaire (to determine the most important indicators), and a ten-question researcher-made questionnaire (to prioritize indicators) were used. For this purpose, by reviewing the literature, seventeen indicators were identified as factors affecting the creation of the glass ceiling for women; Using the Fuzzy Delphi technique, seven indicators were eliminated and ten indicators were determined as the most important drivers of the creation of a glass ceiling for women. The OPA technique (Lingo software) was used to prioritize the aforementioned indicators. Accordingly, the indicators of "lack of necessary infrastructure, organizational conditions (such as structure and systems), patriarchal organizational culture, queen bee, sociability, work experience, work environment, education, self-concept, and self-confidence" were assigned ranks one to ten, respectively. https://www.jpishraft.com/article_226749.html The present study was conducted with the aim of "Investigating the Effect of Succession Planning on Human Capital Development in Large Organizations". The research is applied in terms of purpose, descriptive-analytical in terms of type, and survey in terms of implementation method; The statistical population in this study is all senior managers and experts of large industrial organizations, of which 66 people were selected as the sample population using the Morgan table. A combination of researcher-made and standard questionnaires was used to collect information. The questionnaire was validated in a face-to-face manner (expert opinion) and Cronbach's alpha coefficient was used to determine reliability, and the reliability of the instrument was confirmed based on the Cronbach's alpha (0.8912). The questionnaire data was analyzed with the help of SPSS software. In this study, descriptive statistics were used to describe the data and inferential statistics (correlation and regression tests) were used to analyze them.Results of the research findings: According to the results obtained, it was determined that the effect of succession planning in large industrial organizations and its impact on the development of human capital of managers and at a significance level of 0.05 percent, each of the components of the managerial competency model, including rational, personal, communication, interaction, leadership and outcome-oriented components, has an impact on determining the status and process of succession planning in large industrial organizations. Accordingly, the impact of each of the six dimensions of leadership competency in the succession planning process was approved by the research experts. https://www.jpishraft.com/article_226816.html Human motivation, a cornerstone of social sciences, is influenced by biological, psychological, and spiritual needs. This study explores the role of spiritual needs in human motivation theories, integrating Islamic perspectives with modern psychology. A theoretical and analytical review was conducted, drawing from 63 Islamic and psychological sources collected from databases like SID, Magiran, Google Scholar, and relevant books. Findings indicate that spiritual needs, rooted in human nature, are implicitly addressed in traditional theories such as Maslow’s hierarchy and Alderfer’s ERG model, while newer theories like Terror Management Theory and Piconus’s four-domain model explicitly incorporate them. Workplace spirituality enhances motivation, creativity, and organizational commitment, with spiritual intelligence serving as a key driver of intrinsic motivation. This study emphasizes the need to integrate spiritual needs into motivation theories to better understand human behavior. It recommends future research employ empirical approaches, such as longitudinal and mixed-methods studies, to examine the impact of spiritual needs across diverse populations and organizational contexts.