The first and most important principle of marketing is focusing on customers’ needs and wants, as companies cannot survive in today’s competitive environment without paying attention to them. The rapid development of information and communication technologies has brought about extensive changes in business processes, and the Internet, as the most effective platform for modern marketing strategies with global reach, has enabled digital businesses to access international markets. However, many digital businesses lack sufficient knowledge regarding the use of various modern marketing strategies and their impacts on domestic and export markets.
One of the most effective approaches currently employed for advancement across different business fields is the adoption of modern marketing strategies. The present study aims to investigate the emerging opportunities of modern marketing strategies in digital businesses. The statistical population consisted of managers and senior experts from companies operating in the country's food industry, from which 70 individuals were selected as the research sample.
A researcher-developed questionnaire was used to test the hypotheses and achieve the study objectives. The findings revealed that marketing orientations and innovative marketing experiences have a positive effect on the digital business performance of the companies under study. Furthermore, marketing orientations, innovative marketing experiences, and modern marketing strategies all exert a positive influence on the digital business performance of the selected companies.