The first and most important principle of marketing is to focus on the needs and desires of customers, because without it, companies will not be able to survive in today's competitive environment. With the increasing development of information and communication technology, it has created widespread effects on business processes, and the Internet, as the most effective platform for a new marketing strategy with global coverage, has enabled digital businesses to reach international markets. However, many digital businesses do not have the necessary knowledge about how to use various methods of a new marketing strategy and its effects on domestic and export markets. One of the best strategies that is currently being used to progress in various fields of work is the new marketing strategy method. The present study aims to examine the upcoming opportunities for new marketing strategies in digital businesses. The statistical population of this study consisted of managers and senior experts of companies active in the country's food industry, of which 70 people were selected as a statistical sample. A researcher-made questionnaire was used to test the hypotheses and achieve the above-mentioned objectives, and the results showed that marketing trends and new marketing experiences have a positive effect on the digital business of the companies under study. Also, marketing trends, new marketing experiences, and new marketing strategies have a positive effect on the digital business of the selected companies.