The Aim of This Research is to Investigate the Factors Influencing the Performance of the Brand and Creating Competitive Advantage of Imported Companies. The Statistical Population of this Research was Made up of Managers and Senior Experts of Active Import Companies in Isfahan, of Which 70 People were Selected as a Statistical Sample. The Sampling Method in the Research is Random Sampling and the Data Collection Tool is a Questionnaire whose Validity was Confirmed Using Content Validity and Reliability Using Cronbach's Alpha Coefficient. In Order to Analyze the Data, SPSS Software was Used.The Results of the Research Indicate that There is a Positive and Significant Relationship Between Branding Knowledge, Brand Attitude, Brand Credibility and Brand Quality with Brand Performance and the Creation of Competitive Advantage of Imported Companies. Among the Mentioned Indicators, the Branding Knowledge Index with 29% has the Most impact on the Performance of the Brand and Creating Competitive Advantage of Imported Companies.