The Purpose of this Research is to Investigate the Impact of Online Marketing Capabilities on the Competitive Dynamics of Innovative Products of Imported Companies. This Research is an Applied and Developmental Type of Research and the Statistical Population of the Research is made up of Employees of Import Companies in Tehran Province. 36 Companies were Randomly Selected as Samples. The Research Data was Collected Using the Field Method and the Questionnaire Tool. Data Analysis was also done Through Structural Equation Modeling Method with Partial Least Squares Approach and Smart PLS and SPSS Software.The Research Findings Indicate that Online Marketing Capabilities have a Positive and Significant Impact on the Competitive Dynamics of Innovative Products of Imported Companies. In Addition, the Capability of Relations with Customers, the Capability of Communication Between Distribution Channels and the Capability of Market Orientation also have a Positive and Significant Impact on the Competitive Dynamics of Innovative Products of Imported Companies.