Graduated with a professional doctorate in business, Faculty of Management, University of Tehran, Tehran, Iran
Abstract
One of the latest marketing methods is using social networks and in recent years using the Instagram mobile application. Evidence shows that nearly 45 million Iranian users use this application, which makes it an important potential for marketing. Considering the massive volume of messages and advertisements in this virtual environment, identifying ways to improve marketing performance and increase the dissemination of advertising messages through message audiences is one of the important topics of modern marketing. By studying a successful model in digital marketing based on Instagram, this research has tried to examine Aysed as a successful example. The results provide a model for marketing based on Instagram, which includes two levels of infrastructure including information technology tools, organizational structure and sales process, and the level of activities including personal branding, content marketing, pyramid strategy and digital marketing.
fathi,A. (2022). A Model for Mass Marketing On the Platform of Social Network Case of Study: Industrial Calligraphy Marketing of Aysad Company. (e159796). Progress and Excellence Research, 5(3), e159796
MLA
fathi,A. . "A Model for Mass Marketing On the Platform of Social Network Case of Study: Industrial Calligraphy Marketing of Aysad Company" .e159796 , Progress and Excellence Research, 5, 3, 2022, e159796.
HARVARD
fathi A. (2022). 'A Model for Mass Marketing On the Platform of Social Network Case of Study: Industrial Calligraphy Marketing of Aysad Company', Progress and Excellence Research, 5(3), e159796.
CHICAGO
A. fathi, "A Model for Mass Marketing On the Platform of Social Network Case of Study: Industrial Calligraphy Marketing of Aysad Company," Progress and Excellence Research, 5 3 (2022): e159796,
VANCOUVER
fathi A. A Model for Mass Marketing On the Platform of Social Network Case of Study: Industrial Calligraphy Marketing of Aysad Company. Progress and Excellence, 2022; 5(3): e159796.
