The present study was conducted with the aim of investigating the effect of digital marketing strategies on brand value in the age of technology. This is a descriptive-correlational study. The statistical population of the study includes managers of start-up organizations in Tehran (134 people). Using the Cochran formula, the sample size should be considered equal to 100 people, but only 80 questionnaires were returned. Simple random sampling was used. In order to collect data, a researcher-made questionnaire was used, the validity of the tool was confirmed by professors, and Cronbach's alpha was used to measure the reliability of the tool. Descriptive statistics and inferential statistics were used to analyze the data. The research findings show that there is a significant relationship between digital content planning and brand value in the age of technology. There is also a significant relationship between customer engagement and participation and brand value. In addition, there is a significant relationship between the use of social networks and brand value. There is also a significant relationship between service integration and brand value in the age of technology.